For so many years the contextual advertising sun rose and set with Google Adsense. Recently, however, things have changed and many people are seeking alternatives to Adsense. Whether you're an Adsense user or not, you should always be aware of your options. That's because, aside from paying more than Adsense, many of these companies are not nearly as dictatorial and ready to ban you. Google hasn't exactly treated internet marketers in a benevolent manner lately, so there's naturally a demand for new choices. In this article, we'll take a look at some viable options for contextual advertising, as well as some more innovative advertising models as well.
Chitika is a unique company that has pioneered what it calls "impulse merchandising." This is not a new company by any means, as it's been around since 2003, and has come up with its own innovative approach. What sets Chitika apart is the ground-breaking type of ad displays they came up with. Rather than using the usual block style for contextual ads, Chitika came up with a new type of display called active boxes. This offered people a completely different way to display ads. Now, after seven years, they're still at it. They have a good reputation, so if you want to try a new way of advertising, search for their site.
Clicksor is an option that many marketers favor right now due to their very generous payout rate of 85%, at least last time we checked.
This makes it an appealing alternative. You'll find that when you take into consideration their cost per click numbers, it can provide a rather impressive income stream. By comparison, Adsense has been quite sluggish for most users in recent years. When you deal with Clicksor, or with some other companies like AdBrite, you also don't get the feeling that your account might be canceled for the slightest reason. This is the consensus about this company, and we can only hope that it continues to behave in this user-friendly way.
This next Adsense alternative may not be for everybody, but if it works for your business you may like it - ContextAd is the name. They take a look at the kind of inventory you have, and then they work to match that with the appropriate advertiser. What they have is proprietary software that will take care of all the matching and everything else. Going still further, they will use certain matching methods that take keywords and other criteria into account. Actually, even though this is not for everyone, we are still fairly impressed with this idea.
While you may not have had any problems with Adsense yet, exploring alternatives is still something you should consider. You may want to consider one or more of the options explored in this article, but there are many others out there as well. If anything, Google has taught the entire internet business culture that it pays to diversify. With Google, you simply never know what to expect, so you want to be prepared.
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